STORYTELLING
"Welcome to Baked Word, where the magic of brand storytelling is expertly crafted into every word."
OUR STORY
We are a dynamic, 100% black-owned company with a proven track record of breathing life into campaigns through resonant and inspiring brand storytelling. We understand that every brand has a unique story to tell, and we excel in employing diverse methodologies to personify campaigns and connect with target markets on a relatable level. We believe in the transformative power of words, leveraging them to evoke emotions, wield influence, and establish trust in conveying brand messages. Seven seconds are all you have to make a lasting impression. That's where we come in - to assist you in maximizing that brief window, ensuring every second… and word counts. With our multifaceted expertise, unwavering commitment to quality, and passion for storytelling, Baked Word is the partner you can rely on to craft compelling narratives that captivate your audience and drive tangible results. Let us help you tell your story in a way that leaves a lasting impact.
A BAKEDWORD...
In a world hungry for better stories, let us rise to the challenge. At Baked Word, we believe in crafting narratives that provoke thought and authenticity. We embrace the richness of traditions, culture, and subtle nuances, recognising that effective brand storytelling requires contextual understanding and deep connection with our audience. To truly engage, we must appeal to their innate humanity, speaking to shared truths and relatable identity markers. As brands, marketers, and advertisers, let's reflect on whether our narratives resonate and empower our audience. Let's seize control of our brand stories and shape the narrative landscape for a multicultural world. It's time to unleash the transformative power of storytelling.
Thandi Ngwenya
Founding Partner
STORYTELLING
Branded Content
Capturing Hearts and Minds: Unveiling
Your Brand's Story through Branded
Content
At Baked Word, we believe in the power of storytelling to bring your brand to life. Our highly-skilled team is dedicated to unveiling the core of your brand - its values, mission, and vision. Through carefully crafted campaigns, we create branded content that captivates your audience in a unique way, without bombarding them with ads. Let us reveal the essence of your brand and engage your audience with our expertise.
Branded Content
Influencer Marketing
Ignite Your Brand with Influencer
Partnerships: Unlock the Power of
Third-Party Validation
In today's dynamic landscape, strategic collaborations with influencers are game-changers. Baked Word connects you with influential content curators who expand your reach authentically. Amplify your brand's presence, drive impactful results, and experience the transformative potential of influencer partnerships.
Influencer Marketing
Public Relations
Leverage the Power of PR: Amplify Your
Brand's Impact
Building strong media relationships is paramount for brand success. Through strategic media endorsements, your brand gains trust and enhances its reputation. At Baked Word, we provide the platform that connects you with the masses, delivering meaningful engagement. Let us help you unlock the full potential of public relations, building lasting connections with the media and expanding your brand's influence.
Public Relations
COPYWRITING: THE ART OF BAKING WORDS
Harness the extraordinary power of words with Baked Word's expertise. Our captivating copywriting seamlessly navigates print, radio, screen, and online mediums, influencing perceptions with precision. Let our words be your most persuasive tool, shaping narratives that leave a lasting impact on your audience.
Thought Leadership
Amplify Your Voice, Connect with Impact:
Elevating Your Thought Leadership Across
Platforms
Baked Word helps you amplify your impact across various platforms. We specialise in captivating your audience with your unique story. From LinkedIn to social media, blogs, and more, experience the transformative power of thought leadership. Empower yourself to connect, influence, and engage wherever your voice resonates.
Thought Leadership
Video Scripting
Visuals Speak Louder: Weaving
Your Thoughts into Engaging
Reality
In the digital realm, visuals have unmatched power. Baked Word becomes the golden thread that brings your thoughts to life, creating thought-provoking content for your digital channels. We expertly craft visuals that captivate and inspire, driving optimal engagement. Let us transform your ideas into compelling imagery, leaving a lasting impact on your audience. Experience the art of visual storytelling with
Video Scripting
Translations
Unlock South Africa's Linguistic Diversity
with Baked Word's Expert Translation
Services.
Our skilled linguists excel in translating your narrative across platforms, ensuring relatability to diverse audiences. With expertise in South Africa's 11 official languages, we bridge linguistic gaps, delivering captivating translations. Trust us for accurate, culturally sensitive messaging that connects with your target audience, regardless of their language.
Translations
PRODUCTION
Radio
Radio Production
Podcast Production
Studio Bookings
Postproduction
Distribution
Voice-over Artists
